The Strong Agency has been appointed as the retained PR and communications partner for Closer Pets, leading trade and consumer PR, media relations, product launches, campaigns, and brand profiling.

The agency will also manage Closer Pets’ social strategy, including content creation, community management, and email marketing, with a focus on strengthening the brand’s authority in design-led pet care and supporting retail and e-commerce growth.

Closer Pets offers products for cats, dogs, and fish that combine veterinary-backed technology with practical innovation. Headquartered in Surrey, the brand operates across the UK, North America, Europe, and Australia.