Consumer and B2B PR, digital and influencer marketing agency Clarion Communications has announced the launch of Clarion Creative Collective, a brand-new initiative aiming to meet the constantly evolving demands for innovative ideation and content creation.

In a move away from the singular Creative Director model, The Clarion Creative Collective comprises a roster of Creative Directors and content creators working across the agency where relevant experience, persona and creative approach are best matched to client briefs, new business opportunities and newsjacking.

The new initiative will be headed up by Managing Partner Matt Stokoe who moves into a new role, as agency Head of Creative Operations. This newly created position will ensure the agency continues to push boundaries and ensure dedicated management and delivery of creative output, upskilling through the agency’s ‘Clarion Academy’ training programme, clever collaborations and identifying new prospects and revenue streams.