City guide Broadsheet has announced three new hires to lead its upcoming London launch in September, expanding internationally from Australia and New Zealand.

• Che-Marie Trigg (pictured, left), formerly Broadsheet's Sydney Editor, returns to the brand as London Commissioning Editor after relocating to the UK two years ago.
• Paul Davison has been appointed Commercial Director for the UK and Europe, following his tenure as Vice President, Commercial EMEA at Vice.
• Sonya Barber (pictured, right) joins as London Editor, bringing extensive experience from her previous roles at Condé Nast Traveller and Time Out.

The London operation is being led by Broadsheet’s founder and publisher Nick Shelton (pictured, centre), who has relocated to London to establish and grow the business locally. “Our aim is to help Londoners live their best lives by championing the best of this city. Broadsheet has always been about celebrating the people and places that shape culture – and now, we’re bringing that mission to London.”

As in Australia, Broadsheet London will focus on culture across food and drink, fashion, art and design, travel, and entertainment. It commissions leading local and international writers, photographers, and videographers – and invites industry experts, including chefs and designers, to contribute their perspectives directly.

Broadsheet London will publish across digital platforms including its website, Instagram, TikTok, YouTube and a newsletter. A free quarterly print edition will also be distributed across the city. Broadsheet is also collaborating with Clerkenwell Boy, the anonymous creator, who will contribute photography, video, and stories.