Date Posted: Tuesday 7th February 2023
Luxury brand Chrome Hearts will be opening its first freestanding London location on 11 February, a discreet four-story townhouse combining two separate buildings on Mount Row in Mayfair. While Chrome Hearts amassed extensive & treasured clients in the UK thru their outposts at Selfridges and Dover Street Market over the twenty years, this new space will be the first to actualize the all-encompassing world of Chrome Hearts in one private space. Occupying over 6,000 square feet, the new building will not only feature Chrome Hearts’ classic cabinetry but also a wide offering of custom furniture constructed by pairing ebony wood with metal & leather. Mounted on each floor is photography by Laurie Lynn Stark, a visual journey across past eras of Chrome Heart and a testament to the timelessness of its design. Consistent with its other stores worldwide, this store will also feature a small café stocked with its signature chocolate & champagne as well as a private VIP shopping room.
The retail space, which is operated by appointment only, will also be home to an ever-changing gallery space on the ground floor opposite the foyer room. During its opening month, it will feature a large-scale sterling silver sculpture never-before-seen but will continue to host experimental art installations and retail novelties.
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.