Luxury brand Chrome Hearts will be opening its first freestanding London location on 11 February, a discreet four-story townhouse combining two separate buildings on Mount Row in Mayfair. While Chrome Hearts amassed extensive & treasured clients in the UK thru their outposts at Selfridges and Dover Street Market over the twenty years, this new space will be the first to actualize the all-encompassing world of Chrome Hearts in one private space. Occupying over 6,000 square feet, the new building will not only feature Chrome Hearts’ classic cabinetry but also a wide offering of custom furniture constructed by pairing ebony wood with metal & leather. Mounted on each floor is photography by Laurie Lynn Stark, a visual journey across past eras of Chrome Heart and a testament to the timelessness of its design. Consistent with its other stores worldwide, this store will also feature a small café stocked with its signature chocolate & champagne as well as a private VIP shopping room.

The retail space, which is operated by appointment only, will also be home to an ever-changing gallery space on the ground floor opposite the foyer room. During its opening month, it will feature a large-scale sterling silver sculpture never-before-seen but will continue to host experimental art installations and retail novelties.