Luxury makeup and fragrance brand, Christian Louboutin Beauty, has appointed PR agency, PURPLE, to support its UK PR activity. As part of the integrated PR campaign, PURPLE will help execute the UK media and influencer strategy, new product launches, partnerships and events.

PURPLE will be working with PENHALIGON’S, CHRISTIAN LOUBOUTIN BEAUTY & DRIES VAN NOTEN BEAUTY alongside in-house PR representative Lillie Russo for Puig Niche brands. Puig Prestige brands, which includes Carolina Herrera, Rabanne, Jean Paul Gaultier and Nina Ricci, are still solely managed in-house by Rachel Gledhill, Ibrahim Abbassi and Abigail Downie.