Need to Know PR has been appointed to handle the press and publicity for Le Mu, a UK occasionwear and accessories brand for girls aged between 2 and 12 years. The brand's debut collection comprises dresses and skirts featuring rich layers of tulle and lace with details such as hand stitched flower embroidery, sequin trims, pearls and golden buttons. For AW15, the collection features stand out pieces such as a couture gold and silver flower dress, a purple lace dress with tulle skirt, burgundy playsuit and winter cape. The accessories include complimenting headbands, tiaras and lace and pearl clutch bags.   

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Le Mu in 'fashion & accessories'