Cherish PR today launches Over There, a new and international network of boutique tech, fashion and lifestyle agencies focused on helping fast-growing, brands create compelling international PR campaigns in Europe and beyond. The Over There network is the result of a long-standing partnership between Cherish and HotDot, a leading Berlin-based consumer tech agency, in which UK and German teams have supported digital and lifestyle brands including Indiegogo, Kobo, Zynga, HotelTonight, WatchShop.com and Wix.com just to name a few. Fast-moving and enterprising, these are global digital brands that often prefer the personal and flexible boutique agency approach over the larger agency networks.

Says Cherish MD, Rebecca Oatley: “Much of the world’s leading PR comes out of boutique, specialist firms but coordinating multiple agencies to deliver international programs is hard work. That’s why we decided to form a group of Europe’s independent, tech PR firms to respond. Our partners are smart, strategic, locally knowledgeable and well connected to the most influential local audiences, through media, through social, in print, on air or in person.” 

With agency partners in UK, Germany, Ireland, France, Scandinavia, Italy, Spain, US, Canada and Australia, Over There has a strong spread of local knowledge and with new partnerships in Benelux and the Far East currently in development, the network is growing fast. For clients this means strong local support and proven working relationships. The launch comes as tech companies commit international HQs to London, demonstrating considerable appetite amongst tech brands for global support out of Europe.

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