Artificial intelligence company OpenAI has announced the launch of several improvements to ChatGPT search, including a better shopping experience that's rolling out today (29 April).

OpenAI is experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT:

• Improved product results
• Visual product details, pricing, & reviews
• Direct links to buy

Product results will be chosen independently and will not be ads.

These shopping improvements are starting to roll out today to Plus, Pro, Free, and logged-out users everywhere ChatGPT is available. It will take a few days to complete the rollout.