Generative artificial intelligence chatbot ChatGPT has announced the launch of Instant Checkout, powered by the Agentic Commerce Protocol, built with Stripe.

USA ChatGPT Plus, Pro, and Free users can now buy directly from USA Etsy sellers right in chat, with over a million Shopify merchants, like Glossier, SKIMS, Spanx and Vuori, coming soon.

Instant Checkout supports single-item purchases, multi-item carts and expand merchants and regions will follow.

ChatGPT is also open-sourcing the technology that powers Instant Checkout, the Agentic Commerce Protocol, so that more merchants and developers can begin building their integrations.  

How Instant Checkout works

• When someone asks a shopping question - “best running shoes under $100” or “gifts for a ceramics lover” - ChatGPT shows the most relevant products from across the web. Product results are organic and unsponsored, ranked purely on relevance to the user.
• If a product supports Instant Checkout, users can tap “Buy,” confirm their order, shipping, and payment details, and complete the purchase without ever leaving the chat. Existing ChatGPT subscribers can pay with their card on file, or other cards and express payment options.
• Orders, payments, and fulfilment are handled by the merchant using their existing systems. ChatGPT simply acts as the user’s AI agent - securely passing information between user and merchant, just like a digital personal shopper would.
• Merchants pay a small fee on completed purchases, but the service is free for users, doesn’t affect their prices, and doesn’t influence ChatGPT’s product results.
• Instant Checkout items are not preferred in product results. When ranking multiple merchants that sell the same product, ChatGPT considers factors like availability, price, quality, whether a merchant is the primary seller, and whether Instant Checkout is enabled, to optimise the user experience. 

For more information, visit openai.com.