Global fashion search platform Lyst has released its Lyst Index Q1 2026, a quarterly ranking of fashion's hottest brands and products.

Hottest brands include:

• Chanel
• Saint Laurent
• Dior
• Miu Miu
• Gucci
• Ralph Lauren
• Prada
• Coach
• Burberry
• COS
• The Row
• Versace
• Moncler
• Chloé
• Bottega Veneta
• Loewe
• Stone Island
• Massimo Dutti
• Fendi
• Celine

• This quarter marks a structural shift for the Lyst Index, with an updated methodology centring on three interconnected dimensions of data - Desire, Demand, and Discovery - reflecting how "brand heat" functions in 2026.
• Chanel is this quarter's hottest brand. Under Matthieu Blazy's new creative direction, the French maison is refreshing its universe without losing recognisability, with two Chanel pieces ranking among the ten hottest products this quarter.
• Dior, joining the Index at number three, is operating with similar clarity - its strength lies in a tightly constructed world extending beyond product into image, narrative, and consistency, clearly establishing Jonathan Anderson's vision for the house.
• Gucci is this quarter's biggest mover, climbing four places, with a 12% day-on-day lift following its show and the highest demand share among designers who showed in Milan in February. Momentum is building around Demna's debut.
• 20% of the hottest brands are new entries for Q1-26, reflecting a market increasingly responsive to creative reinvention and cultural visibility.
• The clearest signal this quarter is the resurgence of '90s minimalism, catalysed by Love Story and renewed interest in Carolyn Bessette-Kennedy's style. Searches for black turtleneck knits rose 217% after the first episode, straight-leg denim demand has climbed steadily on Lyst, and Calvin Klein saw a 43% week-on-week lift following the finale.
• Zara emerges as a breakout not by competing on heritage, but by aligning itself with credible creative voices - most notably Bad Bunny's Super Bowl LX Halftime Show appearance, watched by 128.2 million viewers.
• Highly specific items are cutting through: the Kangol flat cap ranked tenth among the hottest products and saw a 14% uplift among menswear shoppers during its show's run, illustrating how a single recognisable reference can rapidly convert into purchase behaviour.
• Demand for Vivienne Westwood's satin dress surged by 890%, driven by the release and press tour wardrobe of Wuthering Heights - part of a broader shift where fashion is discovered through adjacent culture, then translated into purchase through new, more fluid digital journeys.
• Discovery drives Desire, Desire drives Demand, and Demand fuels further Discovery. Brands can no longer rely on heritage or product alone - they need to exist within a wider cultural ecosystem where image, narrative, and accessibility reinforce one another.

Hottest Products:

• Saint Laurent - Stand-Collar Jacket 
• Chanel - Pumps 
• Adidas - Chinese Style Track Top 
• Celine - Ballet Lace-up Shoes 
• Vivienne Westwood - Long Fond Gown
• Chanel - Maxi Flap Bag 
• Saint Laurent - Butterfly Sunglasses 
• Trader Joe's - Tote Bag 
• Village PM - 1PM Sneakers 
• Kangol - Tropic 504 Flat Cap 

Brands moving fast:

• Zara - 128.2 million viewers watched Bad Bunny perform in a Zara suit at the Super Bowl LX Halftime Show
• Vivienne Westwood - +88% quarter-on-quarter rise in demand for the Vivienne Westwood Corset Dress
• Calvin Klein - +43% rise in weekly searches following the Love Story finale

For more information, visit lyst.com.