CEW has announced that for the 2021 CEW Beauty Awards, it has expanded its Grooming categories to include the submission of personal care products, redefining the category Best New Grooming or Personal Care Product. CEW has said: "With grooming and personal care closely interlinked, this category is open to personal health, hygiene, shaving, oral care including whitening products, facial hair, deodorant and general ‘grooming’ products." For more information on the Best New Grooming or Personal Care Product category and entry criteria please visit cewuk.co.uk.