Working collaboratively with the new Creative Director Holly Marler, ModusBPCM is to launch Cath Kidston’s new vision across womenswear, kids and home collections. Returning to the brand's rich heritage, and celebration of craft, Holly's new vision fully explores this narrative to present a new brand image to today’s customers. The agency will play an integrated role in communicating the brand’s renewed story for the digital-first retailer.

Holly has said: “I am delighted to launch a new era of Cath Kidston with the team at Modus BPCM, at the forefront of creative communications our new storytelling underpinned by hand-drawn prints, will be portrayed in a truly authentic and joyful way, with a focus on our creative brand in a digital-first world.”