Cherish PR, part of The Wilful Group, has been appointed as the UK retained PR agency for global tech and lifestyle accessories brand CASETiFY, following a competitive multi-agency pitch.

The brief will see Cherish PR lead UK communications strategy and execution, supporting CASETiFY's continued growth and brand presence in the UK market. The remit includes press office, campaign creative and execution, as well as seeding and gifting, with opinion leaders across lifestyle, fashion and tech media.

CASETiFY, known for its customisable phone cases and high-profile collaborations, has built a global following through culturally-led campaigns and partnerships with leading entertainment and lifestyle brands. The appointment comes at a key moment as CASETiFY continues to expand its footprint in the UK, having recently opened a retail space at Selfridges in London.

The appointment further strengthens Cherish PR's portfolio across consumer, lifestyle and tech, and follows a series of recent client wins, reflecting continued momentum for the agency as part of The Wilful Group.