CARMA International has announced the acquisition of mmi Analytics, expanding its expertise across the beauty, fashion, and lifestyle sectors. CARMA International is a global leader in media intelligence software and research services, whilst mmi Analytics is a media communication and eTail measurement platform for beauty, fashion, and lifestyle brands. The combined organisation will scale media, influencer, and eTail insight offerings on a global basis.

mmi, headquartered in London, will operate as a brand within the CARMA group and be supported by CARMA’s global scale and award-winning client service, technology, and expertise. With 22 offices worldwide, CARMA’s acquisition will enable mmi to double down on its regional strength in the sectors while supporting clients in dynamic global markets.