Shannon Lawlor, editorial beauty consultant at Fabulous magazine, has launched a social initiative to draw awareness to the beauty industry's plastic waste. #weekofwaste will highlight the mass of products that are being sent out every day. This comes as 120 billion units of packaging are produced globally year by the cosmetics industry and a lot of this ends up in the oceans. Shannon is asking her fellow journalists to also share their #weekofwaste with no specific brand mentions. 

Shannon has pulled together five key points to spark conversation in the industry; these are:

1. Think about your packaging: The types of material that you use.
2. Speak to your team: Sometimes journalists can receive multiple of the same sample from PRs.
3. Send emails: Ask journalists if they would like to try a product before sending it.
4. Make it personal: Send over a few shades rather than the full range. 
5. Ask yourself: is this usable or consumable?: Consider the product's life span and ask yourself if you would use it.