By Charles King and Beyond Your Physical has appointed lifestyle and wellbeing agency DMC for UK PR representation. Founded by celebrity personal trainer and media personality Charlie King in 2021, By Charles King offers a premium capsule collection of wardrobe essentials, known as the Classic Crown, limited edition pieces and gym kit. Newly launched, Beyond Your Physical is a new fitness program and approach to challenge and empower individuals as they embark on their fitness journey, encompassing mental and physical wellbeing together, creating a one-stop shop for both fitness and fashion.