Business and trade title New Natural Business has launched, with its first publication coming out in February. The new title combines business advice of Better Retailing Magazine and its supplement Retailing Better Online, bringing together all aspects of the natural products and health food marketplace.

New Natural Business provides a platform for trends, expert advice, technological expertise, new product information and the latest research just when it is needed more than ever before.

Whether retailer, manufacturer, supplier or wholesaler, New Natural Business has it covered with news, comment and practical advice together with market briefings covering trends and new product development – the ideal place for suppliers to address their customer channels.

Led by editor Alistair Forrest, the new combined title will include comment and opinion from leading industry commentators, including contributions from the sector’s trade and business associations, and input on legislation, marketing, online and social media, services and consumer trends.