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Burberry announces Lily James as new face of My Burberry fragrances

Date posted on DIARY directory: Tuesday 19th April 2016

Burberry has announced British actress Lily James as the new face of My Burberry fragrances, marking her first ever global advertising campaign. Lily’s debut for Burberry will be revealed in August with a film and series of images shot by Mario Testino for the global launch of My Burberry Black, an intense new fragrance for women.

Lily James comments: “I am thrilled to be officially joining the Burberry family. I am so proud to be British, so it really means a lot. Shooting my first campaign was so special – I don’t want to give away too much but I had a lot of fun showing a different side of myself…”

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Burberry in 'in-house PR'