The Aston Martin Aramco Formula One team has welcomed British skincare brand ELEMIS as its first official skincare partner, the start of a multi-year partnership bringing together leading beauty innovation with the high-performance world of Formula 1.

During the first year of partnership, ELEMIS will launch an edit of exclusive, limited-edition product collections, as well as offer guests the ultimate trackside experience at the Aston Martin Aramco Paddock Club Suite. 

b. the agency has been appointed to manage the press communications and launch activations for the partnership.