London-based communications agency Aisle 8 has been appointed to manage the UK PR and communications for modern British scent house Droplet.

Designed and developed by Lucie and Sam Beecham, the founding duo behind global brand Ripple+, Droplet was born from Ripple+home, the home fragrance arm of Ripple+. The brand has evolved into a standalone identity focused on creating mood-enhancing scent experiences for contemporary living.

Aisle 8 will deliver strategic and tactical media relations, sample management and seeding, founder and business profiling, and retailer support. The agency will amplify Droplet's voice and drive brand awareness in the home fragrance market.

The remit also encompasses support for Droplet's ongoing collaboration with Houseplant, the lifestyle brand co-founded by Seth Rogen.