SANE Communications has been appointed UK lifestyle agency for British outdoor performance brand Craghoppers. SANE will be managing all lifestyle PR requests across both mens and womenswear divisions. Craghoppers was founded in Yorkshire in 1965, it has since won Drapers sustainable brand of the year in 2020, as well as being nominated in this years positive change category cements the brands as a global leader in the sustainable outdoor market. The brand ethos is to make beautiful product, that lasts, all product comes with a lifetime guarantee.