Integrated comms and influencer marketing agency Capture Communications has been appointed as the retained agency for The Jolly Hog.

The partnership will consist of a robust communications strategy, paid and earned influencer relations and strategic campaign planning, including events and activations.

Founded in Bristol, The Jolly Hog is a family-run, high-welfare British meat brand on a mission to create jolly good food, full of flavour while championing animal welfare. Its award-winning range includes sausages, bacon and other pork-based products, all made with meat sourced from British Outdoor Bred and RSPCA Assured farms.

Under the new partnership, Capture Communications will build awareness for The Jolly Hog across its core product portfolio and upcoming launches. The agency will also drive founder profiling and place cultural commentary for the three Jolly Hog brothers, amplifying their story and reinforcing the brand’s unique positioning in the meat market.