Independent consumer PR agency instinct has been appointed by British lifestyle retailer FatFace to lead its UK communications following a competitive pitch process.

The partnership marks a new chapter for the iconic high street retailer as it continues to elevate its positioning and connect with a broader, style-conscious audience.

instinct will re-energise FatFace’s media presence and amplify seasonal product launches, initiating strategic storytelling moments, influencer activations, and creative campaigns to build cultural relevance and drive brand reappraisal amongst key media and tastemakers.