British lifestyle brand Their Nibs has appointed independent consumer PR agency instinct to handle its UK communications and drive awareness for its festive offering during the Christmas period.

Known for its hand-drawn prints and nostalgic yet modern aesthetic, Their Nibs has built a loyal following across womenswear, childrenswear, and pyjama sets.

This quarter, instinct will be looking to grow that fan base and drive interest for its range of nightwear through a programme of seasonal storytelling and press and influencer engagement, designed to cement the brand’s cultural relevance and expand its reach.