Performance sailing and outdoor country clothing apparel brand Musto is looking for a PR agency that can elevate brand awareness and strengthen its position as a leader in the country lifestyle market, driving cultural relevance as the brand re-launches its Country Collection in AW26.

The fashion and lifestyle PR agency's project scope to include general press office, influencer activity, opportunity identification, idea generation and seasonal launches.

Overall objectives:

• Grow Musto brand awareness within the defined target regions of the UK and Ireland.
• Maintain and reinforce Musto’s position as a British heritage brand, utilising the Royal Warrant
• Establish and maintain Musto’s position as a leader in technical outdoor, waterproof clothing, supporting key accounts, retail and own DTC channels
• Position Musto as the ‘go-to’ waterproof clothing brand

Please get in touch by 18 July.