Date posted on DIARY directory: Thursday 26th February 2026
Alexis Strauss and Helen McTiffen have been appointed to handle the PR for AURRA London, a British fragrance house founded last year by Apneet Sandhu.
AURRA London uses the ancient artistry of attar-making, popular across South Asia and the Middle East, and reimagines it in a new sophisticated collection of alcohol-free, concentrated perfume oils, which are ideal for those with sensitive skin. Handcrafted in India using vegan and cruelty-free ingredients, each fragrance is also free from parabens and phthalates.
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CONTACTS
Alexis Strauss in 'PR & MARKETING Contacts'
Helen Mctiffen in 'PR & MARKETING Contacts'
AURRA London in 'Brands'