Date Posted: Thursday 6th December 2018
British Fashion Council (BFC) has announced its new partnership with luxury retailer Browns to support its NEWGEN initiative. NEWGEN is the BFC’s talent identification scheme that supports emerging talent and aims to build global, high-end fashion brands of the future. The scheme offers designers financial support, showcasing opportunities and the time and support to hone in on critical business skills to futureproof their businesses.
The BFC, with support from the NEWGEN committee, delivers individual mentoring and business training sessions to assist the designers as they develop their business infrastructure and skills. NEWGEN designers are identified by their creativity, strong design aesthetic and point of difference. Browns as one of many NEWGEN partners will strengthen the support system for young designers by helping to fund the scheme, sitting on the NEWGEN judging panel and providing key business and retail expertise through mentoring programmes.
NEWGEN sponsorship is awarded annually to both womenswear and menswear designers who show at
either London Fashion Week or London Fashion Week Men’s. From 2018, NEWGEN will also encompass
accessories, including all categories across shoes, bags, hats, jewellery and fine jewellery.
The 2018/19 NEWGEN recipients are: