The British Fashion Council (BFC) has announced an expanded version of its consumer-facing City Wide Celebration (CWC) with the programme of events extending to Manchester and Newcastle for the first time.

CWC is a programme of over 1,000 unique experiences and activities open to the public from over 350 brands throughout September, taking place in London, Manchester and Newcastle. Curated by the BFC, CWC celebrates the best of British city culture while cementing the country’s status as a leading fashion powerhouse during LFW’s 40th anniversary year. The programme aims to support and promote retail across the UK while driving the fashion conversation forward through industry-wide participation and partnerships.

Manchester and Newcastle are leading destinations for fashion and culture in the country with a rich history in fashion, textiles and retail. With world-leading fashion education and their vibrant music and nightlife scene, the cities have served as playgrounds for designers and creatives alike for decades.