The British Beauty Council has collaborated with startup accelerator Growth Studio on its new accelerator programme, Breakout Beauty UK, offering its unique expertise throughout the judging process and the winners’ training programme.

This initiative builds on the Council’s work in investment, innovation and technology, which is a pillar dedicated to sustaining the future of beauty for the next generation.

Winners of Breakout Beauty UK will win scalability and exposure opportunities worth over £350,000. Two of the most promising brands of tomorrow will win:

• Boots Partnership: 12-month online listing on boots.com, in-store activation in 10 biggest stores, expert mentorship, event space at Battersea Power Station
• TikTok Shop Benefits: Platform mentorship, discounted fees, advertising training, subsidised marketing, promotional features, creator matchmaking

How does it work?

• Open until 19 September, the application process asks founders about what sets their brand apart from the rest of the market. These applications will then be screened by experts from the Council and other programme partners.
• Ten of the best entrepreneurs will then be pushed to reach their highest potential via a six-week intensive training programme, which will help them to refine their pitching skills and master their brand story.
• At the end of this process, they will face a panel of leading beauty business leaders at an event in early December, where they will choose two winners.

Applicants should be market ready with a minimum annual turnover of £150,000.

For more information, visit britishbeautycouncil.com/breakout-beauty-uk.