The British Beauty Council and its Sustainable Beauty Coalition (SBC) have announced the return of The Great British Beauty Clean Up (GBBCU). GBBCU partners with brands and businesses to promote sustainable initiatives, such as recycling and take back schemes nationwide, and lead the shift toward reuse and refill.

The campaign will return on 2 March and run throughout the month, also aligning with Global Recycling Day and the UN International Day of Zero Waste.

With the increase in recycling and repurposing waste a core goal of this year’s GBBCU, the British Beauty Council has partnered with MYGroup, a waste management innovator, to create a co-branded recycling box.

An easy “zero-landfill and incineration" recycling solution, all items collected will be repurposed, including hard-to-recycle items like compacts, mascara tubes, and pumps or hazardous items such as used hair foils. With items being transformed into new materials such as school furniture and building supplies.

British Beauty Council patrons and members will receive 15% off the cost of a take-back box (£74.80) with free collection service using the code BBCOMEMBER15. Available at mygroupltd.com.