PR agency Brazen MENA has announced a partnership with digital agency SOCIALEYEZ to expand its UNITE initiative, increasing support from 3 to 6 independent UAE businesses.

Launched in March 2026, UNITE provides communications support to independent businesses. Brazen MENA will lead PR campaigns for Zahra's Kitchen, The OOla Lab and The Waste Lab, while SOCIALEYEZ will deliver targeted digital campaigns for GAIA, NeuroCore UAE and Bookends.

The initiative is led by Louise Jacobson, Managing Partner at Brazen MENA, with Senior Account Director Aarzoo Choglé leading PR support and Heena Mak and Tarek Esper supporting digital direction and delivery.