Tayler Willson has been appointed PR Account Manager at Brandwave, working across Fjällräven, Hanwag & Helinox.

Tayler’s background sits at the intersection of editorial, culture and sport, shaped by years working as a journalist, editor and creative across fashion, lifestyle and sports media. He brings a clear understanding of storytelling, audience and brand voice.

As a PR Account Manager, Tayler will work closely with clients across outdoor, sport and lifestyle, helping shape narratives, manage relationships and deliver campaigns that resonate beyond traditional marketing.