Integrated creative marketing and communications agency Brandnation has launched Sphere™, a global influencer marketing studio that builds authentic spheres of influence for brands.

Sphere™ is powered by creativity and community, fusing AI and a human touch to deliver culturally attuned influencer work with measurable brand impact.

Armed with well-established creator and talent agency relationships, Sphere™ promises to commercialise influencer marketing for the future. Brands can expect exclusive access to new and emerging talent, innovative campaign formats and scalable solutions that generate real returns.

Sphere™ will be driven by Harriet Poole, Influencer Director at Brandnation, alongside Deputy Managing Director, Eva Ringwood.

Brandnation has built Sphere™ to meet the evolving demands of influencer marketing. The offering includes brand community development, earned-first influencer creative, search optimised influencer content, influencer experiential and affiliate-based campaigns.

For more information, visit brandnation.co.uk.