Swedish beauty brand, Oriflame has appointed PR agency, Brandnation to grow its brand profile in the UK, as well as supporting and activating tactical global launches through 2024 and beyond.

Brandnation’s wide-ranging brief includes increasing brand awareness through creative consumer PR and influencer activity as the brand continues to grow its market share in the UK. In turn, Brandnation will escalate conversations around Oriflame and build a community of brand fans via storytelling and creative executions.