Fashion-first global brand house, Brand Machine Group has announced its expansion into the global homeware category. BMG’s new Soft Home & Lifestyle Department Division launches to wholesale this summer with U.S. Polo Assn.’s inaugural AW24 Homeware Collection.

The BMG Homeware Division will be led by newly appointed Commercial Director, Mike Barker. BMG homeware categories to be offered include soft furnishings, bedding, pillows, blankets, towelling, and home fragrance, with more brand partnerships and personnel appointment announcements to follow.

U.S. Polo Assn. homeware is available through new and existing wholesale channels and partners throughout Europe, as well as dedicated in-house e-commerce sites.