Boundless Matro Boutique Village, the retail arm of luxury operator Suzhou Matro Group, has appointed CiCi PR & Park PR to lead its UK PR communications campaign.

Boundless Matro is announcing the official grand opening of Boundless Matro Boutique Village. Situated in Suzhou, the development blends the city's architecture with international niche artisanal brands.

Commenting on the appointment, Founder of Park PR Claire Russell said: "We are thrilled to start working with Boundless Matro. Boundless Matro is not only an immersive cultural shopping experience blending physical and digital retail, but also a seamless, digitally-enabled gateway into China for international brands."