BOSS Parfums unveils multi-year partnership with HYROX
Date posted on DIARY directory: Monday 19th October 2026
BOSS Parfums and indoor fitness race HYROX have announced a multi-year partnership spanning six European regions.
The collaboration will spotlight the BOSS Bottled Beyond fragrance portfolio through branded race-day spaces, product sampling and athlete experiences across DACH, the UK and Ireland, Spain, the Nordics, Benelux and Poland.
The partnership launched at BOSS Parfums HYROX Karlsruhe earlier this month, with BOSS Parfums HYROX Poznań following from 20 to 22 November.