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BOSS names Toni Kroos as brand ambassador

Date Posted: Monday 16th April 2018

BOSS names Toni Kroos as brand ambassador

HUGO BOSS has named German football player Toni Kroos as its BOSS brand ambassador. Within the scope of this partnership, Toni will represent the BOSS brand at events, public appearances and campaigns. 

CEO Mark Langer comments, “We already know Toni through our collaboration with the German national team and with Real Madrid F.C. and we hold him in high esteem. Therefore, we are very pleased to be able to welcome him on board as one of our brand ambassadors”.

Toni states,“HUGO BOSS has been a part of my professional career for many years, at first during my time at FC Bayern, followed by the national team, and now with Real Madrid F.C.. I am a huge fan of BOSS because I know the brand and the people behind it very well”.


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