Online retailing specialist Summit has been appointed by online retailer boohoo.com to lead its paid search strategy in the UK, Ireland, USA and Australia. The team will look to revitalise boohoo’s paid search strategy, with a focus on traffic growth, new customer acquisition, efficiency and optimisation. The work will target fashion conscious women aged between 16 and 24 to grow traffic to boohoo.com and increase sales. This will be achieved through combining Summit’s unique technology, Forecaster, and its expertise in retailing strategy and insight to help Boohoo unlock greater revenue and margin from its data by optimising all paid search activity. 

Contact

boohoo.com in 'in-house PR'