boohoo Group has announced the successful turnaround of British online department store Debenhams since it was acquired out of administration in 2021. 

Reflective of this major strategic change, the boohoo Group will go forward as Debenhams Group with immediate effect.

Debenhams Group is sharply focused on maximising value for all shareholders. It will be at the forefront of global digital retail. It will be a leaner, faster and more technologically advanced business - utilising next-generation technology to maximum effect. 

The Group announces that Phil Ellis will become Group CFO and a member of the board, replacing Stephen Morana with immediate effect.

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