The French concept store for children, BONTON has announced its UK launch and appointed FLAX to handle brand communication and its UK launch. The family-run business launched in Paris in 2001 is dedicated to children and babies clothing, accessories linen and furniture with a timeless spirit, spiced with colours and fun-filled ideas.  The brand has stores in Paris, Bordeaux, Tokyo, Los Angeles and Seoul, as well as concessions in hundreds of multi-brand and department stores globally and, will open its first London store in Westbourne Grove.