Body care brand sluff has launched, bringing Korean body scrubbing rituals to home bathrooms.

The brand was founded by Christina and Esther, who grew up with Korean bathing culture where body scrubbing was a standard cleansing practice. The founders developed products that recreate the traditional seh-shin ritual from Korean jjimjilbangs (bathhouses) for use in personal showers.

sluff's approach focuses on the traditional Korean method of heat, friction and exfoliation using mitts, rather than scented scrubs. The brand aims to bring authentic Korean body care practices to consumers outside of traditional bathhouse settings.

Available at sluff.com.