Bobbi Brown Cosmetics is taking the brand’s artistry to the next level with an immersive PRO Studio, built specifically for make-up artists and consumers who are mad about make-up, located in the heart of Soho, London.

The Studio will offer industry professionals, make-up students and beauty enthusiasts the space to explore, learn and play with the full Bobbi Brown Cosmetics collection, the full range of PRO products and services exclusive to this destination.

The PRO Studio Soho will feature a dedicated Creative Studio for masterclasses, workshops, photography and filming. The area includes high-tech presentation screens, cameras and professional lighting, and will be available for unique consumer experiences and content creation. The brand will use this space to host bespoke events and activities demonstrating its artistry leadership throughout the year.