Kenneth Green Associates (KGA) has been appointed to manage press and influencer relations for BMW Fragrances in the UK and Irish markets.

The new BMW M Fragrance Collection captures the passion for performance and sportiness, reflecting the pinnacle of BMW M engineering and design to create a unique olfactory experience.

Developed in collaboration with DSM Firmenich, a global leader in flavours and fragrances, the collection is powered by EMOTIWAVES™ - a patented, neuroscience-driven research project that uses natural ingredients to positively influence mood and well-being.

The BMW M Line Collection is available now at Debenhams.com.