Black Diamond Luxury PR has been appointed to handle the press and publicity for shoe accessory Innie. The brand was created by Australian Bart Atherinos who wanted a great looking (bowless) shoe without all the excess lace stuffed inside his shoe. The invention is a small durable plastic clip that attaches to the shoelaces on the inside of shoes. The clip holds the tension of the laces between the tongue and the outer-shoe, so the excess laces can be cut. Launching this month through crowd-funded website kickstarter, they are priced at £2.99 and are available in a variety of colours and sold in packs with enough clips to complete two pairs of shoes.

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Black Diamond Luxury PR in 'PR consultancies'