Date Posted: Wednesday 9th October 2019
Swedish sports fashion brand Björn Borg has announced that it has collaborated with fashion designer Liam Hodges. The collection will be Liam's underwear collaboration, consisting of men's printed underwear. The prints of the collection are inspired by the brand's earlier, often monochromatic, approach to graphics and have been created through both analogue and digital means.
The collection is now available in Björn Borg stores and Selfridges and online at bjornborg.com, with prices starting at £35.
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