Elgar Johnson, Editor-In-Chief of CircleZeroEight, has announced the launch of bi-annual men's publication Sir!

Launching in February 2025, Sir! will encompass the worlds of men's style, culture, grooming, technology, travel, fitness, and food and drink.

Joining Elgar Johnson are Robin Derrick as Creative Director, David Bradshaw as Fashion Director, and Jimmy McIntosh as Editor. As part of his role at Circle08 Media, Gary Armstrong will oversee the magazine as Creative Marketing Officer.

Johnson has held senior roles at i-D, Man About Town, and GQ Style, and will continue in his role as Editor-in-Chief of CircleZeroEight. Robin Derrick has over 25 years fashion and media experience, and previously served as Creative Director of British Vogue. David Bradshaw launched GQ Style, and has held the positions of Creative Director at Arena and Fashion Director at Arena Homme +. Jimmy McIntosh is a freelance writer, who has contributed to titles including CircleZeroEight, The Face, and The Financial Times.