The British Fashion Council (BFC) has announced menswear brand, Bianca Saunders as the winner of the 2024 BFC/GQ Designer Fashion Fund. Established in 2013, the BFC/GQDFF provides the winner with a cash prize of £100,000 to support business growth, their contribution to the British and global fashion ecosystem, and pro-bono bespoke high-level business mentoring and professional services. The Fund also receives the generous support of BFC Foundation Patrons, the Trustees of the Charity, Sheridans, who provide pro-bono legal services, as well as Zedonk, the BFC Fashion Business Network and BFC's one-to-one mentors.