The British Fashion Council has announced that it has launched Institute of Positive Fashion (IPF) website in recognition of World Ocean Day. The IPF has been developed to help the British fashion industry lead in the goal to be more resilient, circular, equal and fair through global collaboration and local action. The website brings together global resources, information and campaigns to help businesses increase knowledge and embrace sustainable and people led best practices.

In addition, Cyrill Gutsch, CEO and Founder of Parley for the Oceans, will join the BFC advisory board and the IPF steering committee. To reciprocate the partnership, Caroline Rush, BFC CEO will join the advisory board of Parley for the Oceans, creating a long-term partnership between these world-leading organisations to encourage positive change within the fashion industry.

The British Fashion Council has also announced the launch of its Great British Designer Face Coverings: Reusable, for People and Planet, with Bags of Ethics, to manufacture and retail internationally, sustainable and reusable non-medical face coverings to use alongside existing social distancing measures. Designed in London by six British designers, Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO the project aims to raise £1 million with 100% of sale profits going to charity and split between NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.