Today, Decoded Fashion has announced the shortlist for the Fashion Futures Awards, in partnership with the British Fashion Council. The awards celebrate how the fashion and retail industries are evolving through tech-based ideas, solutions and tools, and recognise the innovators, disruptors and pioneers who are revolutionising these industries. The shortlist includes:

BYTES & BRICKS: Best integration of digital, and technology into the in-store experience

Charlotte Tilbury
Missguided
WAH Nails + DVTK
YUN Eyewear

THE MASTER OF MOBILE: Most innovative use of mobile
Agent Provocateur WhatsApp Ménage à Trois
Dressing Room by Gap Augmented Reality App
Rimmel London Get the Look App
Pinterest Lens 

BEYOND THE RUNWAY: Most engaging campaign launch that has increased brand awareness
British Vogue Chatbot
Burberry Makers House Activation
H&M 360 Live Stream
Pictofit + Sabinna Studios - Interactive, Augmented Reality Fashion Experience

THE GAME CHANGER: Startup set to disrupt fashion in 2017
MishiPay Ltd.
Restocks
chatShopper GmbH
Sewbo

DIGITAL COALITION: Best brand and tech collaboration
Emma J Shipley x Meshmerise
Fyodor Golan x Miximaliste.com
Ted Baker & Wirewax & Happy Finish
Tommy Hilfiger x Slyce

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Decoded Fashion in 'fashion & accessories'